Loyalty schemes can be incredibly powerful tools to attract and retain customers. Done right, they can help build a brand and deepen customer relationships. But many are used tactically, as short-term fixes that may only drive sales. They may even undermine the very thing they’re designed to create. What is the right way to think … Continue reading We need to talk about loyalty
2016 was mental. Not an eloquent sentiment, but an accurate one from many people’s perspective. Even in a year when so many cultural icons were lost, it was seismic political shifts that held our attention, and for many, our disbelief. On two separate occasions, the thing we thought could never happen, happened while we were … Continue reading Will 2017 be the year people look for proof?
Diversification is not just a business strategy. The new, post-demographic reality for 21st century brands is that, more than ever, they need to find ways to bend and break the rules as a way to connect with consumers. Continue reading Brand diversification
Several studies claim that our participation in, and focus on digital media is literally re-wiring our brains, especially those of digital natives. How is this affecting marketing? We take a look. Continue reading Is social media re-wiring our brains?