We need to talk about short-termism

Short-termism in ad campaigns is damaging brands. At a recent Core Media & AAI event, Marketing Multiplied, guest speaker and ad effectiveness guru, Peter Field, ran a captivated audience through the numbers. Since 2011, ‘creative effectiveness’ in advertising has halved In 2011, creatively awarded campaigns were 12 times more effective than non-awarded campaigns. By 2014, this … Continue reading We need to talk about short-termism

Media coverage for The Future of Money study

Our study on the Future of Money was published in September, 2016. We’ve written about it on our blog here and here, and our study secured nationwide media coverage. We’ve pulled together a list of where you can read more: Irish Independent Irish Examiner Newstalk (audio) RTE Radio 1 (audio) Marketing.ie Business Plus Business and Finance Adworld.ie Businessworld … Continue reading Media coverage for The Future of Money study

Netflix owning the Golden Globes? Stranger Things have happened

At this year’s Golden Globes, Netflix reached a milestone: it won best TV series for The Crown, their biopic of Queen Elizabeth II. This marks a watershed for new, streaming subscription TV brands. In only a few short years, Netflix has graduated from being nominated for a Golden Globe to stealing the limelight from traditional cable … Continue reading Netflix owning the Golden Globes? Stranger Things have happened

Are we seeing a hidden tipping point in Ireland’s future of money?

The world of money and finance is on the verge of enormous disruption. Due to the digitisation of money, big data, smartphones and social media, how we pay, earn, save and invest – and the infrastructure supporting it – is changing irrevocably. And the pace of change is accelerating. In Ireland, we have proven ourselves … Continue reading Are we seeing a hidden tipping point in Ireland’s future of money?