Changing marketing’s weather – increase loyalty or new customers?

When it comes to what works in advertising and media, doesn’t it seem like we’ve behaved a bit like climate change denialists for too long? Today, it’s hard to argue with 97% of climate scientists who agree that global warming is happening and it’s man-made. Yet there are still those – the US’s recently elected … Continue reading Changing marketing’s weather – increase loyalty or new customers?