Short-termism in ad campaigns is damaging brands. At a recent Core Media & AAI event, Marketing Multiplied, guest speaker and ad effectiveness guru, Peter Field, ran a captivated audience through the numbers. Since 2011, ‘creative effectiveness’ in advertising has halved In 2011, creatively awarded campaigns were 12 times more effective than non-awarded campaigns. By 2014, this … Continue reading We need to talk about short-termism
In part one of our blog series on the future of money, we looked at the big global trends driving, perhaps the biggest disruption to money in history. In part two, our national survey uncovered a hidden tipping taking place in Ireland – while our focus has been on Millennials and what they will do, we’ve missed … Continue reading The Future of Money – plan now or lose out
Our study on the Future of Money was published in September, 2016. We’ve written about it on our blog here and here, and our study secured nationwide media coverage. We’ve pulled together a list of where you can read more: Irish Independent Irish Examiner Newstalk (audio) RTE Radio 1 (audio) Marketing.ie Business Plus Business and Finance Adworld.ie Businessworld … Continue reading Media coverage for The Future of Money study
As we saw in the first part of our research series of blogs, the future of money is being driven by four global trends – three are driven by new technologies transforming how we pay, save and earn. The fourth, and arguably, most important trend is generational – at a global level, it seems it’s … Continue reading The Future of Money – Ireland’s hidden tipping point
The recent Irish launch of Google’s mobile wallet, Android Pay, has focused our attention on new transaction technologies and begged us to ask what the future of payments and money holds for brands in Ireland. To find out, we carried out an in-depth study of this exciting area. In this first part of our ‘Future of … Continue reading The Future of Money – Global Trends
At this year’s Golden Globes, Netflix reached a milestone: it won best TV series for The Crown, their biopic of Queen Elizabeth II. This marks a watershed for new, streaming subscription TV brands. In only a few short years, Netflix has graduated from being nominated for a Golden Globe to stealing the limelight from traditional cable … Continue reading Netflix owning the Golden Globes? Stranger Things have happened
The world of money and finance is on the verge of enormous disruption. Due to the digitisation of money, big data, smartphones and social media, how we pay, earn, save and invest – and the infrastructure supporting it – is changing irrevocably. And the pace of change is accelerating. In Ireland, we have proven ourselves … Continue reading Are we seeing a hidden tipping point in Ireland’s future of money?