The battle for our soles – product innovation as communication

It’s often been said that if brands want to better understand their customers, they need to walk a mile in their shoes. But two recent campaigns have done the exact opposite: brands are inviting people to walk in their shoes. Literally. With the trend towards using product innovation in the battle for consumers’ souls, two non-footwear brands have turned to shoes as their … Continue reading The battle for our soles – product innovation as communication