What really drives tech brand growth today? Scott Galloway believes it comes down to a new ‘business algorithm’ – how brands develop and combine ‘receptors’ and ‘intelligence’. Continue reading The new business algorithm
Research into marketing effectiveness instructs us that pursuing market share and market penetration are the best routes to brand growth. But are they always the best growth strategies in the 21st century? Continue reading Should we upgrade our business metrics?
How can brands respond to the era of the omni-channel shopper? In particular, how to deal with ‘showrooming’ – the growing trend of consumers shopping in-store only to go and buy for cheaper online., or vice-versa. Recently, retailers like Nordstrom announced they would open a number of new concept stores that will not carry any … Continue reading Showrooming – a tale of two strategies
Trends agency, PSFK, thinks brands need to start to think of consumers as a new kind of media platform and media channel.
This may sound strange, but in an omni-channel world, where new technologies are transforming how people shop and interact with brands, maybe this makes sense. Continue reading Have consumers become their own platform and media channel?
Omni-channel simply means that your brand is capable of selling anywhere the consumer is willing to buy. In an omni-channel world, there is no difference between physical stores, e-commerce or mobile commerce, and as we go further down the omni-channel road, rather than seeing the disappearance of physical stores, we are seeing their resurgence but … Continue reading Omni-channel – delivering seamless emotional online/offline experience
Why do we find it so hard to follow through on our best intentions? We all know exercise is good for us and believe we should do more, but studies have shown that between 36% to 55% of people never manage to convert intention into action. More often than not, it comes down to the … Continue reading Mind the gap – converting consumer intention to action
People are terrible at comparing the price and value of complex products, and often, products in general. That’s according to an innovative experiment by the ESRI, which sought to find out at what point do products become too complex for consumers to choose accurately between the good ones and the bad ones? Continue reading Are we terrible at comparing products? Yes, it would seem.