People are terrible at comparing the price and value of complex products, and often, products in general. That’s according to an innovative experiment by the ESRI, which sought to find out at what point do products become too complex for consumers to choose accurately between the good ones and the bad ones? Continue reading Are we terrible at comparing products? Yes, it would seem.
We’ve often heard the term ‘stealing from the competition’, but a 2013 study highlighted how many brands and products are literally doing this. In recent years, we’ve seen a rise in supermarket own brands as cash-strapped shoppers become less convinced that paying extra for well-known brands is really worth it. So how is it that retailers … Continue reading Copycat brands are tapping into our unconscious biases
No, you haven’t been imagining it, your chocolate bars have been getting smaller, and the issues extends far beyond ‘Toblerone-gate’. A study conducted by the UK’s Office of National Statistics (ONS) has found that 2,529 products had decreased in size between January 2012 and June 2017, with many of these products in Ireland. The study … Continue reading Yes, your chocolate bars are getting smaller
According to a McKinsey report presented at this year’s Cannes Lions awards in the eponymous French city, it does. At Core Media, we happen to agree. Here’s their presentation on McKinsey’s Economics of Creativity report from the awards. Continue reading Does creativity make more money?
How is the role of strategy in advertising and media today? How is it changing? What are the challenges that lie ahead? A global survey made 3 key observations. Continue reading The Future of Strategy – findings from a global survey
Mary Meeker’s annual reports are more than just latest digital trends – new technologies, emerging online behaviours – they provide valuable insight into the future of brand strategy. This year’s report is no less ill Continue reading What does Mary Meeker’s 2017 report mean for brands?
If you haven’t seen Scott Galloway’s take on why Amazon is killing brands, you should. He believes that Amazon and a billion consumers have effectively conspired to bring about the end of brands and retail as we’ve known it. By his reckoning, eroding the premium commanded by brands through aggressively competitive pricing, Amazon has returned the … Continue reading Will Amazon kill the brand?