It’s often believed that to achieve brand growth, you need big budgets. But this is not necessarily the case. Sometimes, you just need a big idea. In other words, constraints are the engine of creativity. Continue reading Hey big spender? Brands don’t always need big budgets to win big
What really drives tech brand growth today? Scott Galloway believes it comes down to a new ‘business algorithm’ – how brands develop and combine ‘receptors’ and ‘intelligence’. Continue reading The new business algorithm
How can brands respond to the era of the omni-channel shopper? In particular, how to deal with ‘showrooming’ – the growing trend of consumers shopping in-store only to go and buy for cheaper online., or vice-versa. Recently, retailers like Nordstrom announced they would open a number of new concept stores that will not carry any … Continue reading Showrooming – a tale of two strategies
Omni-channel simply means that your brand is capable of selling anywhere the consumer is willing to buy. In an omni-channel world, there is no difference between physical stores, e-commerce or mobile commerce, and as we go further down the omni-channel road, rather than seeing the disappearance of physical stores, we are seeing their resurgence but … Continue reading Omni-channel – delivering seamless emotional online/offline experience
We all know exercise is good for us and believe we should do more, but studies have shown that between 36% to 55% of people never manage to convert intention into action. More often than not, it comes down to the power of habit. But another reason is the role of our in-built cognitive biases. … Continue reading Mind the gap – converting consumer intention to action
According to a McKinsey report presented at this year’s Cannes Lions awards in the eponymous French city, it does. At Core Media, we happen to agree. Here’s their presentation on McKinsey’s Economics of Creativity report from the awards. Continue reading Does creativity make more money?
If you haven’t seen Scott Galloway’s take on why Amazon is killing brands, you should. He believes that Amazon and a billion consumers have effectively conspired to bring about the end of brands and retail as we’ve known it. By his reckoning, eroding the premium commanded by brands through aggressively competitive pricing, Amazon has returned the … Continue reading Will Amazon kill the brand?