If you haven’t seen Scott Galloway’s take on why Amazon is killing brands, you should. He believes that Amazon and a billion consumers have effectively conspired to bring about the end of brands and retail as we’ve known it. By his reckoning, eroding the premium commanded by brands through aggressively competitive pricing, Amazon has returned the … Continue reading Will Amazon kill the brand?
Loyalty schemes can be incredibly powerful tools to attract and retain customers. Done right, they can help build a brand and deepen customer relationships. But many are used tactically, as short-term fixes that may only drive sales. They may even undermine the very thing they’re designed to create. What is the right way to think … Continue reading We need to talk about loyalty
Diversification is not just a business strategy. The new, post-demographic reality for 21st century brands is that, more than ever, they need to find ways to bend and break the rules as a way to connect with consumers. Continue reading Brand diversification