Omni-channel – delivering seamless emotional online/offline experience

Omni-channel simply means that your brand is capable of selling anywhere the consumer is willing to buy. In an omni-channel world, there is no difference between physical stores, e-commerce or mobile commerce, and as we go further down the omni-channel road, rather than seeing the disappearance of physical stores, we are seeing their resurgence but … Continue reading Omni-channel – delivering seamless emotional online/offline experience