Mary Meeker’s annual reports are more than just latest digital trends – new technologies, emerging online behaviours – they provide valuable insight into the future of brand strategy. This year’s report is no less ill Continue reading What does Mary Meeker’s 2017 report mean for brands?
In 2017, two major milestones will be reached. With the launch of Android Pay late last year and Apple Pay this March, 2017 will be Ireland’s year of the mobile wallet. On top of this, the eldest members of Generation-Z will turn 21, marking the coming of age of Ireland’s newest and most enigmatic generation. A … Continue reading Outlook 2017 – The evolution of money accelerates
How we buy our goods is evolving. The rise of department stores and supermarkets in the 20th century reflected the needs of the market. Less time meant more need for a one-stop option. Once again, needs are evolving. In 2017, will see more direct to consumer selling and delivery. Three big changes will drive this. Firstly, there … Continue reading Outlook 2017: The year that direct selling explodes?
The truth is out there. No one needs your brand, unless your brand can fulfill a need, a want, or a desire. This is the defining reality of 21st century marketing. No one needs your brand, unless your brand can fulfill a need, a want, or a desire. For the past number of years, ad blocking … Continue reading Outlook 2017: Noise-cancelling consumers
At this time of year, Core Media looks to the future. Outlook 2017 explores the trends that will dominate media and marketing 2017. In our role at the Core Media strategy team, we look to the big consumer and cultural trends that will affect branding and strategy in the year to come. The big picture Culturally … Continue reading Outlook 2017 – The year’s big themes
In part one of our blog series on the future of money, we looked at the big global trends driving, perhaps the biggest disruption to money in history. In part two, our national survey uncovered a hidden tipping taking place in Ireland – while our focus has been on Millennials and what they will do, we’ve missed … Continue reading The Future of Money – plan now or lose out
Our study on the Future of Money was published in September, 2016. We’ve written about it on our blog here and here, and our study secured nationwide media coverage. We’ve pulled together a list of where you can read more: Irish Independent Irish Examiner Newstalk (audio) RTE Radio 1 (audio) Marketing.ie Business Plus Business and Finance Adworld.ie Businessworld … Continue reading Media coverage for The Future of Money study