New data signals Gen-Z’s role in Ireland’s cashless future

The latest figures from Bank of Ireland may be the strongest signal yet that marketers can no longer ignore Generation-Z when it comes to the future of money. In 2017, contactless use among their customers grew 140%, amounting to an additional 2.25 million transactions on the previous year. This is a huge change from 2015 when … Continue reading New data signals Gen-Z’s role in Ireland’s cashless future

Media coverage for The Future of Money study

Our study on the Future of Money was published in September, 2016. We’ve written about it on our blog here and here, and our study secured nationwide media coverage. We’ve pulled together a list of where you can read more: Irish Independent Irish Examiner Newstalk (audio) RTE Radio 1 (audio) Marketing.ie Business Plus Business and Finance Adworld.ie Businessworld … Continue reading Media coverage for The Future of Money study

Are we seeing a hidden tipping point in Ireland’s future of money?

The world of money and finance is on the verge of enormous disruption. Due to the digitisation of money, big data, smartphones and social media, how we pay, earn, save and invest – and the infrastructure supporting it – is changing irrevocably. And the pace of change is accelerating. In Ireland, we have proven ourselves … Continue reading Are we seeing a hidden tipping point in Ireland’s future of money?