Trends agency, PSFK, thinks brands need to start to think of consumers as a new kind of media platform and media channel.
This may sound strange, but in an omni-channel world, where new technologies are transforming how people shop and interact with brands, maybe this makes sense. Continue reading Have consumers become their own platform and media channel?
The latest figures from Bank of Ireland may be the strongest signal yet that marketers can no longer ignore Generation-Z when it comes to the future of money. In 2017, contactless use among their customers grew 140%, amounting to an additional 2.25 million transactions on the previous year. This is a huge change from 2015 when … Continue reading New data signals Gen-Z’s role in Ireland’s cashless future
In 2017, two major milestones will be reached. With the launch of Android Pay late last year and Apple Pay this March, 2017 will be Ireland’s year of the mobile wallet. On top of this, the eldest members of Generation-Z will turn 21, marking the coming of age of Ireland’s newest and most enigmatic generation. A … Continue reading Outlook 2017 – The evolution of money accelerates
How we buy our goods is evolving. The rise of department stores and supermarkets in the 20th century reflected the needs of the market. Less time meant more need for a one-stop option. Once again, needs are evolving. In 2017, will see more direct to consumer selling and delivery. Three big changes will drive this. Firstly, there … Continue reading Outlook 2017: The year that direct selling explodes?
Our study on the Future of Money was published in September, 2016. We’ve written about it on our blog here and here, and our study secured nationwide media coverage. We’ve pulled together a list of where you can read more: Irish Independent Irish Examiner Newstalk (audio) RTE Radio 1 (audio) Marketing.ie Business Plus Business and Finance Adworld.ie Businessworld … Continue reading Media coverage for The Future of Money study
The recent Irish launch of Google’s mobile wallet, Android Pay, has focused our attention on new transaction technologies and begged us to ask what the future of payments and money holds for brands in Ireland. To find out, we carried out an in-depth study of this exciting area. In this first part of our ‘Future of … Continue reading The Future of Money – Global Trends
The world of money and finance is on the verge of enormous disruption. Due to the digitisation of money, big data, smartphones and social media, how we pay, earn, save and invest – and the infrastructure supporting it – is changing irrevocably. And the pace of change is accelerating. In Ireland, we have proven ourselves … Continue reading Are we seeing a hidden tipping point in Ireland’s future of money?