The latest figures from Bank of Ireland may be the strongest signal yet that marketers can no longer ignore Generation-Z when it comes to the future of money. In 2017, contactless use among their customers grew 140%, amounting to an additional 2.25 million transactions on the previous year. This is a huge change from 2015 when … Continue reading New data signals Gen-Z’s role in Ireland’s cashless future
Earlier in our series on experimentation as strategy, we looked at conducting social experiments, trying out new products and exploring new technology. In our final post, we look at two more approaches – playing with data and the importance of embracing failure. Play with data Compare the Meerkat By now, everyone knows Alexandr the Meerkat, spokesperson … Continue reading Experimentation: playing with data & embracing failure
In the final installment of Shane Doyle’s talk at the AAI talk on cutting through the media clutter, he discusses creative use of big data, micro-moments of relevance, using behavioural nudges, new selling, models and experimentation. If you missed them, catch up on part I and part II. Continue reading From people to penguins – cutting through the media clutter III
We were delighted to bring our our view on cutting through the media clutter at the AAI’s Toolkit Seminar last February. In the first part of his presentation, Group Strategy Director, Shane Doyle, discusses where all this media clutter is coming from, how it’s evolving and how context will become one of three key tactics to cut through to … Continue reading Won’t somebody think of the penguins? Achieving cut through in a high spend category
It’s often been said that if brands want to better understand their customers, they need to walk a mile in their shoes. But two recent campaigns have done the exact opposite: brands are inviting people to walk in their shoes. Literally. With the trend towards using product innovation in the battle for consumers’ souls, two non-footwear brands have turned to shoes as their … Continue reading The battle for our soles – product innovation as communication
In 2017, two major milestones will be reached. With the launch of Android Pay late last year and Apple Pay this March, 2017 will be Ireland’s year of the mobile wallet. On top of this, the eldest members of Generation-Z will turn 21, marking the coming of age of Ireland’s newest and most enigmatic generation. A … Continue reading Outlook 2017 – The evolution of money accelerates
How we buy our goods is evolving. The rise of department stores and supermarkets in the 20th century reflected the needs of the market. Less time meant more need for a one-stop option. Once again, needs are evolving. In 2017, will see more direct to consumer selling and delivery. Three big changes will drive this. Firstly, there … Continue reading Outlook 2017: The year that direct selling explodes?