Too often, we get wrapped up in the white glow of the latest technology, medium or platform. The reality is people need a reason to care about brands. Carl Sagan’s beautiful idea can tell us a lot about what makes great advertising. Continue reading ‘Voyager 1, I presume?’ – what can media learn from a space probe?
Yes, as Slade’s Noddy Holder opined in their yuletide classic, ‘It’s Christmas’, and this means Christmas ad season. We look at what makes a great Christmas ad. Continue reading It’s Criiiiistmaaaasss!!!
How is the role of strategy in advertising and media today? How is it changing? What are the challenges that lie ahead? A global survey made 3 key observations. Continue reading The Future of Strategy – findings from a global survey
The latest figures from Bank of Ireland may be the strongest signal yet that marketers can no longer ignore Generation-Z when it comes to the future of money. In 2017, contactless use among their customers grew 140%, amounting to an additional 2.25 million transactions on the previous year. This is a huge change from 2015 when … Continue reading New data signals Gen-Z’s role in Ireland’s cashless future
Earlier in our series on experimentation as strategy, we looked at conducting social experiments, trying out new products and exploring new technology. In our final post, we look at two more approaches – playing with data and the importance of embracing failure. Play with data Compare the Meerkat By now, everyone knows Alexandr the Meerkat, spokesperson … Continue reading Experimentation: playing with data & embracing failure
In the final installment of Shane Doyle’s talk at the AAI talk on cutting through the media clutter, he discusses creative use of big data, micro-moments of relevance, using behavioural nudges, new selling, models and experimentation. If you missed them, catch up on part I and part II. Continue reading From people to penguins – cutting through the media clutter III
We were delighted to bring our our view on cutting through the media clutter at the AAI’s Toolkit Seminar last February. In the first part of his presentation, Group Strategy Director, Shane Doyle, discusses where all this media clutter is coming from, how it’s evolving and how context will become one of three key tactics to cut through to … Continue reading Won’t somebody think of the penguins? Achieving cut through in a high spend category