People are terrible at comparing the price and value of complex products, and often, products in general. That’s according to an innovative experiment by the ESRI, which sought to find out at what point do products become too complex for consumers to choose accurately between the good ones and the bad ones? Continue reading Are we terrible at comparing products? Yes, it would seem.
We’ve often heard the term ‘stealing from the competition’, but a 2013 study highlighted how many brands and products are literally doing this. In recent years, we’ve seen a rise in supermarket own brands as cash-strapped shoppers become less convinced that paying extra for well-known brands is really worth it. So how is it that retailers … Continue reading Copycat brands are tapping into our unconscious biases
No, you haven’t been imagining it, your chocolate bars have been getting smaller, and the issues extends far beyond ‘Toblerone-gate’. A study conducted by the UK’s Office of National Statistics (ONS) has found that 2,529 products had decreased in size between January 2012 and June 2017, with many of these products in Ireland. The study … Continue reading Yes, your chocolate bars are getting smaller
Several studies claim that our participation in, and focus on digital media is literally re-wiring our brains, especially those of digital natives. How is this affecting marketing? We take a look. Continue reading Is social media re-wiring our brains?