Copycat brands are tapping into our unconscious biases

We’ve often heard the term ‘stealing from the competition’, but a 2013 study highlighted how many brands and products are literally doing this. In recent years, we’ve seen a rise in supermarket own brands as cash-strapped shoppers become less convinced that paying extra for well-known brands is really worth it. So how is it that retailers … Continue reading Copycat brands are tapping into our unconscious biases