Music has the power to shape our moods, experiences and actions – sometimes overtly but usually unconsciously, and the same is true in the case of brands. We look at some ways music does this. Continue reading The food of brand love – how music boosts ad effectiveness
Too often, we get wrapped up in the white glow of the latest technology, medium or platform. The reality is people need a reason to care about brands. Carl Sagan’s beautiful idea can tell us a lot about what makes great advertising. Continue reading ‘Voyager 1, I presume?’ – what can media learn from a space probe?
In the future, marketers will have a completely new audience to reach – the Bots.
As algorithms and connected devices take over consumers’ decisions, marketing strategy will have to change. Continue reading Algorithms will replace many consumer decisions – how can marketers adapt?
It’s often believed that to achieve brand growth, you need big budgets. But this is not necessarily the case. Sometimes, you just need a big idea. In other words, constraints are the engine of creativity. Continue reading Hey big spender? Brands don’t always need big budgets to win big
What really drives tech brand growth today? Scott Galloway believes it comes down to a new ‘business algorithm’ – how brands develop and combine ‘receptors’ and ‘intelligence’. Continue reading The new business algorithm
Research into marketing effectiveness instructs us that pursuing market share and market penetration are the best routes to brand growth. But are they always the best growth strategies in the 21st century? Continue reading Should we upgrade our business metrics?
Now that you know what penguins have to do with cutting through the media clutter, in part II, Shane Doyle talks about two more marketing fixes. The first is the importance of brands truly living their brand purpose and how brands can get it so wrong. The second is by using the positive use of inertia as a … Continue reading Of doves, Kodak’s moment and Jay-Z – Cutting through the clutter II