Now that you know what penguins have to do with cutting through the media clutter, in part II, Shane Doyle talks about two more marketing fixes. The first is the importance of brands truly living their brand purpose and how brands can get it so wrong. The second is by using the positive use of inertia as a … Continue reading Of doves, Kodak’s moment and Jay-Z – Cutting through the clutter II
In our previous post on experimentation, we looked at how brands have utilised social experiments in their campaigns. This week, we’re continuing to look at how brands have harnessed new way to talk about your band and to get noticed. Try out new products Many brands, and industries, are turning to product experimentation as a … Continue reading Experimentation: new products and tech innovation
In our increasingly cluttered media environment, it’s getting harder for brands to cut through. In Ireland, from the second we wake up and check our phone, we’re exposed to 370 ads every day. The explosion of digital media means we are being exposed to twice as many ads as we were ten years ago. In … Continue reading Experimentation: conducting social experiments
When it comes to what works in advertising and media, doesn’t it seem like we’ve behaved a bit like climate change denialists for too long? Today, it’s hard to argue with 97% of climate scientists who agree that global warming is happening and it’s man-made. Yet there are still those – the US’s recently elected … Continue reading Changing marketing’s weather – increase loyalty or new customers?
As the saying goes, analysing humour is like dissecting a frog – few are interested, and the frog dies. The same could be said of creativity in advertising – great advertising can be killed by over-analysis. Analysing humour is like dissecting a frog – few are interested, and the frog dies. The now famous Cadbury’s … Continue reading Feeling advertising effectiveness
Short-termism in ad campaigns is damaging brands. At a recent Core Media & AAI event, Marketing Multiplied, guest speaker and ad effectiveness guru, Peter Field, ran a captivated audience through the numbers. Since 2011, ‘creative effectiveness’ in advertising has halved In 2011, creatively awarded campaigns were 12 times more effective than non-awarded campaigns. By 2014, this … Continue reading We need to talk about short-termism
In part one of our blog series on the future of money, we looked at the big global trends driving, perhaps the biggest disruption to money in history. In part two, our national survey uncovered a hidden tipping taking place in Ireland – while our focus has been on Millennials and what they will do, we’ve missed … Continue reading The Future of Money – plan now or lose out