Of doves, Kodak’s moment and Jay-Z – Cutting through the clutter II

Now that you know what penguins have to do with cutting through the media clutter, in part II, Shane Doyle talks about two more marketing fixes. The first is the importance of brands truly living their brand purpose and how brands can get it so wrong. The second is by using the positive use of inertia as a … Continue reading Of doves, Kodak’s moment and Jay-Z – Cutting through the clutter II