Too often, we get wrapped up in the white glow of the latest technology, medium or platform. The reality is people need a reason to care about brands. Carl Sagan’s beautiful idea can tell us a lot about what makes great advertising. Continue reading ‘Voyager 1, I presume?’ – what can media learn from a space probe?
Yes, as Slade’s Noddy Holder opined in their yuletide classic, ‘It’s Christmas’, and this means Christmas ad season. We look at what makes a great Christmas ad. Continue reading It’s Criiiiistmaaaasss!!!
Where is retail going? A recent article looks at 5 key trends and identifies the factors shaping the future of retail. Continue reading What is in store for retail? 5 trends to watch
Since we published our major study on The Future of Money, we like to keep up with the big things happening in the payments space. Three recent developments caught our eye. Continue reading Future of money: three trends to look out for
In the future, marketers will have a completely new audience to reach – the Bots.
As algorithms and connected devices take over consumers’ decisions, marketing strategy will have to change. Continue reading Algorithms will replace many consumer decisions – how can marketers adapt?
It’s often believed that to achieve brand growth, you need big budgets. But this is not necessarily the case. Sometimes, you just need a big idea. In other words, constraints are the engine of creativity. Continue reading Hey big spender? Brands don’t always need big budgets to win big