Mary Meeker’s annual reports are more than just latest digital trends – new technologies, emerging online behaviours – they provide valuable insight into the future of brand strategy. This year’s report is no less ill Continue reading What does Mary Meeker’s 2017 report mean for brands?
The latest figures from Bank of Ireland may be the strongest signal yet that marketers can no longer ignore Generation-Z when it comes to the future of money. In 2017, contactless use among their customers grew 140%, amounting to an additional 2.25 million transactions on the previous year. This is a huge change from 2015 when … Continue reading New data signals Gen-Z’s role in Ireland’s cashless future
Earlier in our series on experimentation as strategy, we looked at conducting social experiments, trying out new products and exploring new technology. In our final post, we look at two more approaches – playing with data and the importance of embracing failure. Play with data Compare the Meerkat By now, everyone knows Alexandr the Meerkat, spokesperson … Continue reading Experimentation: playing with data & embracing failure
In the final installment of Shane Doyle’s talk at the AAI talk on cutting through the media clutter, he discusses creative use of big data, micro-moments of relevance, using behavioural nudges, new selling, models and experimentation. If you missed them, catch up on part I and part II. Continue reading From people to penguins – cutting through the media clutter III
Now that you know what penguins have to do with cutting through the media clutter, in part II, Shane Doyle talks about two more marketing fixes. The first is the importance of brands truly living their brand purpose and how brands can get it so wrong. The second is by using the positive use of inertia as a … Continue reading Of doves, Kodak’s moment and Jay-Z – Cutting through the clutter II
We were delighted to bring our our view on cutting through the media clutter at the AAI’s Toolkit Seminar last February. In the first part of his presentation, Group Strategy Director, Shane Doyle, discusses where all this media clutter is coming from, how it’s evolving and how context will become one of three key tactics to cut through to … Continue reading Won’t somebody think of the penguins? Achieving cut through in a high spend category